Opening a new clinic means dozens of setup tasks competing for attention. GBP is easy to push to later. It shouldn’t be.
Create the Profile
Use a dedicated business Google account and enter your clinic name exactly as it appears on signage, not a keyword-stuffed name.
Choose Your Category
Primary category: Physiotherapist or Physical Therapist. Add secondary categories only if genuinely accurate.
Address or Service Area
Clinic-based practices enter their exact address. Home-visit only practices should set up as a service-area business instead.
Verification
Choose the fastest available method for your region. Have a utility bill or lease and exterior signage photo ready.
First-Week Checklist
- Business description written
- Logo and cover photo uploaded
- 10+ real photos
- Hours accurate including holidays
- Phone number matches website exactly
- Services section populated
- First Google Post published
Frequently Asked Questions
Can I set up GBP before opening? Yes, set an accurate opening date.
Do I need a website first? No, but pairing them from day one strengthens both.
