Category selection is one of the most under-discussed GBP settings, and one of the easiest to get wrong.
Primary Category Options
Physical Therapist or Physiotherapist works for most practices. Sports Medicine Clinic fits if sports rehab is your primary focus. Rehabilitation Center suits multi-disciplinary centres.
Secondary Categories
Add Occupational Therapist or Massage Therapist only if genuinely offered in-house.
The Mismatch Problem
Google’s 2026 enforcement treats category-storefront mismatch as a suspension trigger. Choose categories a patient walking in would immediately recognise as accurate.
Frequently Asked Questions
Can I change category later? Yes, but frequent changes can look suspicious.
Does category affect keyword rankings? Significantly, it’s one of the strongest relevance signals.
