Local SEO for a physiotherapy clinic isn’t one task, it’s several small ongoing ones. This checklist consolidates them.
Google Business Profile
- Category accurate and specific
- Address or service area correctly configured
- Products and services populated
- 10+ real photos, refreshed periodically
- Review-request cadence in place
- 1-2 posts per week
Website
- Dedicated page per location served
- NAP identical to GBP and contact page
- Fast load time under 3 seconds on mobile
- Schema markup for local business
Citations
- Listed consistently on relevant directories
- No conflicting old addresses online
Frequently Asked Questions
How often should I redo this checklist? Full audit quarterly, GBP items weekly.
Do I need an agency? Most is DIY-able; complex schema work benefits from a specialist.
