NAP stands for Name, Address, Phone, and inconsistency across the web quietly erodes the trust signals Google uses to rank you.
Why It Matters
Google cross-references your business information across sources. When your listings disagree, Google has to guess which is authoritative, and often trusts you less across all of them.
Common Sources of Mismatch
A past clinic move with an old address still live on directories, inconsistent abbreviations, or a rebrand where the old business name lingers.
How to Audit
Search your clinic name, note every listing that appears, compare each against your current correct NAP, and update or request removal of outdated ones.
Frequently Asked Questions
Does every listing need to be identical? As close as possible; genuinely different addresses matter more than minor formatting.
